Encept Global - Packaging Brand Management

Design Development

We intervene upstream in the design stages helping brands evaluate manufacturability of design & further development of design. This can involve image & graphical enhancements and explorations to establish colour palettes & combination of post-print finishes to establish a design lock.

Master Artwork Origination

Our master artwork origination services involve taking developed and approved designs to establish the blueprint for mechanical artwork building across each unique design, SKU size & pack format in the brand portfolio.

Reprographics/ Colour Management

Reprographics procedures marry the requirements & constraints of specific printers and substrates with the artwork and are key to brand control. They ensure that consistent brand reproduction is not dependent on the print substrate, printing process or the unique way individual printers interpret designs.

SKU Adaptation & Artwork Rollout

Once DESIGN LOCK is established and master artworks are approved –colour/ print quality/ art specifications –we adapt and rollout the designs across all SKUs in the portfolio for client approval and subsequent print release.

Proofing & Print Quality Management

Our proofing & print management services ensure approved Epson proofs serve as colour targets for printer proofs, generation of LSD shade cards & managing press approvals.

Artwork Change & Release Management

Through our EnceptMars CENTRALIZATION services, we also take care of all future change & release processes for packaging artworks across brand portfolios ensuring brand standardization & rapid go-to-market for our clients.

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